Having even the best digital signage network might not bring enough results in case you fail to produce valuable content. In order to maximize your return on investment, the majority of your focus should be on creating content that sells. Can you imagine purchasing a sleek, lightning-fast sports car without knowing how to drive one? Of course, you can’t go anywhere soon. We don’t teach car driving, but our expertise can offer you remedies for creating that fantastic content your digital signage advertising campaign deserves.
Nothing beats the power of simplicity
You might be tempted to use eye-popping graphical designs and a collage of bright colours, in hopes of catching the attention of your audience. But in reality, people mostly avoid anything with too much glittering, unless it’s gold. Choosing basic and clean digital signage content ideas is the key to success in the digital advertising marketplace Singapore. There are lots of signages appearing everywhere in the city, so it’s a wise decision to keep things simple. Sometimes, it’s the simpler designs and outlook that gathers public attention. This might mean using a simple colour theme with appropriate contrast. Placing light coloured text on a dark background or the other way round can be your perfect choice. Fonts also play a key role in whether your signage would be able to attract your target audience. Sans-serif fonts are easily readable and they exude a classic look, which would certainly appeal to the audience.
Your message must come with sophisticated graphic designs
Our era is accustomed to high-quality video games and cinematic graphics. Thus, people expect the highest of quality when it comes to graphic content. If you fail to step up your graphics game, you might be hampering your chances of succeeding in the digital signage environment. Once your message is ready, you must pay attention to choosing accents that would attract eyeballs. You might even pair your message with video clips, making things interesting. This can be an exceptionally good idea, in case your products or service require visual aids for users to understand it. When deciding on colours for your signage, take into consideration the hues in your company logo.
Occasionally use a variety of Content
Would you continue watching a TV channel if it keeps on telecasting the same show repeatedly throughout the day? The same goes for your digital signage content. When it displays unique content depending upon the time of the day, your audience is highly probable of paying attention to whatever you have to show them. Your efforts for creating fresh content regularly instead of showing the same old display over and over again will pay off big time. You don’t require adding new material every other day. Not every organisation has the budget for creating loads of content. However, if you are serious about your advertising campaign, you must produce fresh content at least twice a month. Also make sure that the information you display is up to date and more importantly, accurate enough to avoid customer distrust.